Picture Postcard Workflow

The "Picture Postcard Workflow" (often referred to as PPW) is a color correction method devised by Dan Margulis.


Simply said, PPW is an effective way to enhance a photo's color and contrast. Its steps aim to correct color cast, improve contrast, enhance shadow and/or highlight detail, increase color and color variation, and sharpen.


For those who want to learn it, there is:



As you may understand, I am enthousiastic about everything related to this Picture Postcard Workflow. It helped me tremendously to become a better retoucher. And furthermore, I spent a lot of time studying, exercising and acquiring the various techniques.


Between October and December 2018 I wrote a series of articles in which I introduce a new color correction workflow that I named "PPW Straight." One could say a simplified PPW, avoiding its complex steps and as a result easier to learn, without compromizing much on quality. I see this as the completion of my writings about the PPW.


Click here to see the results of applying the PPW and related techniques to my own photos.



List of articles

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